Rachael Fricke is a healthcare innovator and experience strategist with more than 25 years of leadership at the intersection of hospitality and healthcare.
As President of Guaranty Health Solutions (GHS), she partners with health systems, urgent care operators, and specialty providers nationwide to design growth strategies that feel less transactional and more human.
Her work is driven by a simple but radical belief: every patient deserves to feel like a valued guest. Under her leadership, GHS has redefined what it means to grow in healthcare — building patient journeys that are intentional, marketing that inspires trust, and experience programs that measure what matters most.
Rachael’s vision for GHS was born from both professional expertise and personal experience. After walking through her mother’s cancer journey, she saw firsthand that while clinical care may be strong, the patient experience often lacks the empathy and clarity that hospitality provides. That insight became the foundation of her mission: to make hospitality the new standard in healthcare.
Throughout her career, Rachael has led transformative initiatives across marketing, patient engagement, and telemedicine, building reputations for organizations as trusted providers of first-class care. She is recognized for her ability to align strategy with culture — helping frontline teams, leadership, and patients all move forward together.
Today, Rachael and the team at GHS are proud to partner with healthcare organizations across the country, guiding them to grow smarter, serve better, and deliver experiences that patients never forget.
